Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
AVM311 | AIRLINE REVENUE MANAGEMENT | 5 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Robert L. Phillips (Trns: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Scala Publications, |
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013 |
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency. |
Bobb, L. M., & Veral, E. (2008). Open issues and future directions in revenue management. Journal of Revenue and Pricing Management, 7(3), 291-301. |