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MEDIA MANAGAMENT AND ORGANIZATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS260 MEDIA MANAGAMENT AND ORGANIZATION 4 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Blended (Face to face & Distance Learning)
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit Prof.Dr. SACİDE VURAL

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the students to management systems that can apply within media companies by taking media organization on the basis of business.
Contents of the Course Unit: Contents of the course include media businesses and management styles in organization extent based on basic business systems and principles.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Describe management aspect in business basis.
Examine the management and organization relation in terms of mass communication tools institutions.
Analyze information obtained on management and organization in terms of a media institution management.
Design organization by correctly following the stages of media organization formation process.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Defining management, manager and managing concepts Lecture & Question and Answer
2 Internet and Literature Review Education, training, development Lecture & Question and Answer
3 Internet and Literature Review Management in terms of process Lecture & Question and Answer
4 Internet and Literature Review Decision making process Lecture & Question and Answer
5 Internet and Literature Review Decision types Lecture & Question and Answer
6 Internet and Literature Review Using the decision-making process Lecture & Question and Answer
7 Internet and Literature Review, Sample Analysis Cases in Media Lecture & Question and Answer & Case Study Analysis
8 - MID-TERM EXAM -
9 Internet and Literature Review Management and planning Lecture & Question and Answer
10 Internet and Literature Review Planning process and types Lecture & Question and Answer
11 Internet and Literature Review Management and organization theories Lecture & Question and Answer
12 Internet and Literature Review Structure of media organizations Lecture & Question and Answer
13 Internet and Literature Review Management labyrinth and communications Lecture & Question and Answer
14 Internet and Literature Review Management and leadership Lecture & Question and Answer
15 Internet and Literature Review General Evaluation Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Sayilgan, E. (2010). Medya Isletmelerinin Pazarlama Yon. Istanbul: Beta Publications
Kecel, T. (2018). Isletme Yoneticiligi. Istanbul: Beta Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
4
3
Communicate and explain the current information about communication with communication theories.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
4
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
5
2
Propose individual or team solutions for any problems in professional applications and production.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
3
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
4
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
5
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 3 39
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 158
Total Workload of the Course Unit 158
Workload (h) / 25.5 6,2
ECTS Credits allocated for the Course Unit 6,0