| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTS260 | MEDIA MANAGAMENT AND ORGANIZATION | 4 | 3 | 3 | 6 |
Objectives and Contents |
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| Objectives: | In this course, those who can explain management processes; Able to analyze the structure of media management and organization at national and global levels; Understand the importance of leadership, motivation and workforce in media management organizations; have the skills to conduct market analysis; Understood the importance of the relationship between marketing and research; has the ability to apply management knowledge in his profession; Acting in accordance with the laws, regulations and ethical values regulating the media; To train individuals who are ready to manage media organizations. |
| Content: | In this course; Media management and organization, management processes, leadership in media management, motivation, planning, market analysis, marketing and research, innovations, project management, laws, regulations and codes of ethics in management are covered. |