MEDIA MANAGAMENT AND ORGANIZATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS260	MEDIA MANAGAMENT AND ORGANIZATION	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	In this course, those who can explain management processes; Able to analyze the structure of media management and organization at national and global levels; Understand the importance of leadership, motivation and workforce in media management organizations; have the skills to conduct market analysis; Understood the importance of the relationship between marketing and research; has the ability to apply management knowledge in his profession; Acting in accordance with the laws, regulations and ethical values regulating the media; To train individuals who are ready to manage media organizations.
Contents of the Course Unit:	In this course; Media management and organization, management processes, leadership in media management, motivation, planning, market analysis, marketing and research, innovations, project management, laws, regulations and codes of ethics in management are covered.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Can explain management processes and organizational concepts.
Explains the communication and relationship within the organization and with its external environment.
Have written and verbal communication knowledge and skills in organizational communication
Can analyze that participation in the managerial decision-making process is a part of the democratic process.
Gains the ability to motivate the workforce with awareness of the importance of motivation in terms of productivity
Evaluates the contribution of leadership behavior in management to organizational efficiency.
Can analyze how media organization and management is different from other organizations. ​
Have the knowledge and skills to make market analysis.
Have the knowledge and skills to act in accordance with laws, regulations and ethical values in management.
Can analyze the structure of national and global media management and organization.
Have the knowledge and skills to conduct market research.
Have knowledge, skills and competence in the management of media organizations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Internet and Literature Review	Definition, scope and nature of Management Science	Lecture & Question and Answer
2	Internet and Literature Review	Evolution of managerial thought	Lecture & Question and Answer
3	Internet and Literature Review	Media management theories	Lecture & Question and Answer
4	Internet and Literature Review	Managerial decision making	Lecture & Question and Answer
5	Internet and Literature Review	Management and planning	Lecture & Question and Answer
6	Internet and Literature Review	Organizing Process	Lecture & Question and Answer
7	Internet and Literature Review, Sample Analysis	Division of Labor and Coordination ​	Lecture & Question and Answer & Case Study Analysis
8	-	MID-TERM EXAM	-
9	Internet and Literature Review	The controlin of organization	Lecture & Question and Answer
10	Internet and Literature Review	Leadership and workforce ​	Lecture & Question and Answer
11	Internet and Literature Review	Communication in organizations	Lecture & Question and Answer
12	Internet and Literature Review	Media Management Systems	Lecture & Question and Answer
13	Internet and Literature Review	Market Analysis	Lecture & Question and Answer
14	Internet and Literature Review	Radio-Television Supreme Council (RTÜK)	Lecture & Question and Answer
15	Internet and Literature Review	General Evaluation	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Vural ( 1986), Radyo-Televizyon Kurumlarında Yönetim ve Türkiye’deki Uygulama, Eskişehir: Anadolu Ün. Yayını.
Vural, Sacide (1994). Kitle İletişiminde Denetim Stratejileri, Ankara: Bilim Yayınları
Ortak Yapıt ( 1999), Media Management A Casebook Approach, Second Edition, London: Lawrence Erlbaum Associates
Ortak yapıt ( 2013 ) Radyo-Televizyon İşletmelerinde Yönetim ve Organizasyon, Eskişehir: AÖF Yayını,
Sieberd, Fred S. ve arkadaşları ( 1963). The Four Theories of the Press, Urbana: University of Illinois Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.				3
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.					4
3	Communicate and explain the current information about communication with communication theories.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.					4
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.					4
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.						5
2	Propose individual or team solutions for any problems in professional applications and production.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.					4
2	Critically interpret the economic, political and sociological dimensions of the media.				3
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.					4
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.						5
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	3	39
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	158