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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PRACTICE VISUAL DESIGN PRINCIPLES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GRA357 PRACTICE VISUAL DESIGN PRINCIPLES 5 4 2 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literatür tarama. Visual Thinking and Fundamental Concepts. Theoretical
2 Literatür tarama. Visual Hierarchy and Composition Strategies. Theoretical
3 Literatür tarama. Project: Visual Metaphor and Allegorical Representation. Applied
4 Literatür tarama. Emotional and Conceptual Visualization. Theoretical
5 Literatür tarama. Project: Irony and Humorous Representation Techniques. Applied
6 Literatür tarama. The Function of Visualization Processes, The Role of Design in Communication, Fundamental Elements of Visual Language Theoretical
7 Literatür tarama. Project: Creating Meaning through Typography. Applied
8 - MID-TERM EXAM -
9 Idea and material preparation. Multi-Layered Meaning Construction Techniques. Theoretical
10 Idea and material preparation. Project: Visualization with Context and Cultural References. Applied
11 Idea and material preparation. Visual Storytelling. Theoretical
12 Idea and material preparation. Project: Experimental Visual Design and Alternative Approaches. Applied
13 Idea and material preparation. Application of Design Principles. Theoretical
14 Idea and material preparation. Project: Creative Advertising Campaign Design. Applied
15 Idea and material preparation. Project: Creative Advertising Campaign Design. Applied
16 - FINAL EXAM -
17 - FINAL EXAM -