PRACTICE VISUAL DESIGN PRINCIPLES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GRA357	PRACTICE VISUAL DESIGN PRINCIPLES	5	4	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. İBRAHİM EROL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with a comprehensive understanding of the fundamental principles of visual design and to enable them to apply these principles effectively in their design processes.
Contents of the Course Unit:	The course will cover visual metaphors, narrative strategies, conceptual design, and image creation processes, ensuring that students use fundamental design principles to express abstract concepts through impactful and meaningful visuals.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define visualization techniques and fundamental concepts such as metaphor, irony, allegory, and symbolic representation. (Define, Bloom 1)
Implement appropriate visualization methods to translate conceptual ideas into effective visuals. (Implement, Bloom 3)
Differentiate the multi-layered structure of visual language and evaluate various narrative techniques in different design contexts. (Differentiate, Bloom 4)
Critique the aesthetic, communicative, and conceptual aspects of chosen visualization strategies with a critical perspective. (Critique, Bloom 5)
Design creative and innovative visuals by applying visual storytelling techniques. (Design, Bloom 6)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literatür tarama.	Visual Thinking and Fundamental Concepts.	Theoretical
2	Literatür tarama.	Visual Hierarchy and Composition Strategies.	Theoretical
3	Literatür tarama.	Project: Visual Metaphor and Allegorical Representation.	Applied
4	Literatür tarama.	Emotional and Conceptual Visualization.	Theoretical
5	Literatür tarama.	Project: Irony and Humorous Representation Techniques.	Applied
6	Literatür tarama.	The Function of Visualization Processes, The Role of Design in Communication, Fundamental Elements of Visual Language	Theoretical
7	Literatür tarama.	Project: Creating Meaning through Typography.	Applied
8	-	MID-TERM EXAM	-
9	Idea and material preparation.	Multi-Layered Meaning Construction Techniques.	Theoretical
10	Idea and material preparation.	Project: Visualization with Context and Cultural References.	Applied
11	Idea and material preparation.	Visual Storytelling.	Theoretical
12	Idea and material preparation.	Project: Experimental Visual Design and Alternative Approaches.	Applied
13	Idea and material preparation.	Application of Design Principles.	Theoretical
14	Idea and material preparation.	Project: Creative Advertising Campaign Design.	Applied
15	Idea and material preparation.	Project: Creative Advertising Campaign Design.	Applied
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Arnheim, R. (2013). Sanatta Görsel Düşünme. Remzi Kitabevi.
Dondis, D. A. (2006). Görsel İletişim ve Grafik Tasarımın Temelleri. Remzi Kitabevi.
Barthes, R. (2018). Göstergebilimsel Serüven. Yapı Kredi Yayınları.
Özdem, C. (2019). Grafik Tasarım ve Görsel Kültür: Tasarımın Anlamı ve Etkileri. İletişim Yayınları.
Tüfekçi, F. (2015). Görsel Kültür ve İletişim: Görselliğin Sosyal Yaşam Üzerindeki Etkileri. Der Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Final Exam	1	100
TOTAL	1	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to use the knowledge about subjects like art, environment and cultural history in their professional life and daily life

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to define the basic concepts of design principles in interior architecture and environmental design

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to analyze by leading national and international project and cost management and processes in interdisciplinary work with internal and external labor market (public private sector and voluntary organizations)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to use drawing methods and techniques (CAD, 3D max and visual expression programs and freehand drawing) in their design work.
2	By taking responsibility within individual or group, students will be able to apply interior design principles and skills learned in the interior and surroundings.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to organize interior architecture and exterior design application and technical equipment projects in interdisciplinary cooperation with different professional fields.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to analyze possible problems and different regulations in interior and nearby environmental planning areas, by adopting the principle of lifelong learning, with social, cultural, innovative, sustainable and open to be develop ideas and solutions.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The Interior Architecture and Environmental design program graduates will be able to organize enviromental , sustainable projects and activities in the social dimension within the scope of their social responsibilities in their field studies.
2	Students will be able to explain himself/herself in writing and speaking in Turkish and at least one foreign language in order to cooperate with related persons and institutions.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The graduates of Interior Architecture and Environmental Design program will be able to design, application oriented sustainable, interchangeable and innovative interior architecture and environmental design projects in their professional lives by considering the life of the community.
2	Interior Architecture and Environmental Design graduates will be able to develop recommendations on the design-application projects of interiors social and nearby environments and project-cost management by using professional code of conduct, criteria and standards in accordance with legal frameworks.
3	Students will be able to organize interior architecture and environmental design projects with local, regional, national and cultural sensitivity and ethical values interdisciplinary studies in cooperation.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	2	2	4
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	2	2	4
Implementation/Application/Practice	6	12	72
Practice at a workplace	2	2	4
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	27	0	141