1 |
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Introduction of the course plan, purpose and content, introduction to the concept of product and service innovation |
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2 |
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The necessity of new product development, definition and introduction of customer needs, concept creation |
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3 |
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Product development, creativity and teamwork in economic terms |
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4 |
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The importance of innovation and creativity in new product development, creativity tools, |
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5 |
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Product and service design, prototype product |
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6 |
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Market research in product development |
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7 |
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Product development and promotion activities |
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8 |
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MID-TERM EXAM |
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9 |
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New product development and organizational factors in large firms |
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10 |
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Management of new product development process |
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11 |
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Strategies for new food product development, marketing and placement |
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12 |
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Consumer approaches, food packaging design, intercultural studies |
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13 |
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Evaluation of new products developed-Group presentations |
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14 |
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Application of new products developed-Group presentations |
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15 |
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Create and manage consumer perception |
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16 |
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FINAL EXAM |
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17 |
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FINAL EXAM |
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