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CRITICAL APPROACHES IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY420 CRITICAL APPROACHES IN PUBLIC RELATIONS 8 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction, Description of the content of the course Lecture & Question and Answer & Discussion
2 The related subject in the coursebook – Presentation Role of media and public relations in the process of globalization. Lecture & Question and Answer & Discussion
3 The related subject in the coursebook – Presentation Rhetorical approaches in public relations. Lecture & Question and Answer & Discussion
4 The related subject in the coursebook – Presentation Critical approaches in public relations. Lecture & Question and Answer & Discussion
5 The related subject in the coursebook – Presentation Frankfurt School: Cultural Industry Lecture & Question and Answer & Discussion
6 The related subject in the coursebook – Presentation Frankfurt School: Cultural Industry Lecture & Question and Answer & Discussion
7 The related subject in the coursebook – Presentation Public Opinion and Hegemony Concept Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook – Presentation General Revision Lecture & Question and Answer & Discussion
10 The related subject in the coursebook – Presentation Manufacturing Consent Lecture & Question and Answer & Discussion
11 The related subject in the coursebook – Presentation Media and Propaganda Model of Herman/Chomsky Lecture & Question and Answer & Discussion
12 The related subject in the coursebook – Presentation Media and Propaganda Model of Herman/Chomsky Lecture & Question and Answer & Discussion
13 The related subject in the coursebook – Presentation Role of human resources in consumption culture Lecture & Question and Answer & Discussion
14 The related subject in the coursebook – Presentation Role of human resources in consumption culture Lecture & Question and Answer & Discussion
15 The related subject in the coursebook – Presentation General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -