TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

CRITICAL APPROACHES IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY420 CRITICAL APPROACHES IN PUBLIC RELATIONS 8 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 The related subject in the coursebook – Presentation Introduction, explanation of the course content and the problem of naming the concept of public relations. Lecture & Question and Answer & Discussion
2 The related subject in the coursebook – Presentation Asymmetric communication practices of public relations and conceptually critical approaches. Lecture & Question and Answer & Discussion
3 The related subject in the coursebook – Presentation Frankfurt School: The Culture Industry. Lecture & Question and Answer & Discussion
4 The related subject in the coursebook – Presentation Antonio Gramsci and the concept of hegemony. Lecture & Question and Answer & Discussion
5 The related subject in the coursebook – Presentation Louis Althusser and the ideological apparatuses of the state. Lecture & Question and Answer & Discussion
6 The related subject in the coursebook – Presentation Michel Foucault's concept of power and power relations and the panopticon. Lecture & Question and Answer & Discussion
7 The related subject in the coursebook – Presentation Michel Foucault's concept of power and power relations and panopticon and review for midterm exam. Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook – Presentation The hegemonic power of capital and the manipulative tools of multinational corporations Lecture & Question and Answer & Discussion
10 The related subject in the coursebook – Presentation Strategy, power and public relations. Lecture & Question and Answer & Discussion
11 The related subject in the coursebook – Presentation Spin Doctor concept, tactics and application areas. Lecture & Question and Answer & Discussion
12 The related subject in the coursebook – Presentation Media and propaganda model of Herman/Chomsky. Lecture & Question and Answer & Discussion
13 The related subject in the coursebook – Presentation A critical approach to corporate social responsibility practices. Lecture & Question and Answer & Discussion
14 The related subject in the coursebook – Presentation Gender, Foucault's concept of Biopower and the construction of femininity in advertisements. Lecture & Question and Answer & Discussion
15 The related subject in the coursebook – Presentation General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -