CRITICAL APPROACHES IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY420 |
CRITICAL APPROACHES IN PUBLIC RELATIONS |
8 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain rhetorical and critical approaches in public relations. |
| Determine the role of media and public relations in the process of globalization. |
| Give an example about the concept of cultural industry. |
| Analyse the media-propaganda model of Herman/Chomsky. |