TR EN

BRAND MANAGEMENT STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY203	BRAND MANAGEMENT STRATEGIES	3	3	3	6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Presentation Evaluation, Literature Review	Concept of brand	Lecturing and discussion
2	Literature Review, Reading the related subject in the coursebook	The importance of brand for marketing.	Lecturing and discussion
3	Reading the related subject in the coursebook	The concepts related to brand and brand registration.	Lecturing and discussion
4	Reading the related subject in the coursebook	Planning the process of strategic brand management process.	Lecturing and discussion
5	Presentation Evaluation, Literature Review	Brand equity and the phenomenon of brand loyalty..	Lecturing and discussion
6	Reading the related subject in the coursebook	Other brand equity elements: Brand identity, brand personality, brand image.	Lecturing and discussion
7	Presentation Evaluation, Literature Review	Brand creating strategies.	Lecturing and discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	The visual and audial elements of brand.	Lecturing and discussion
10	Presentation Evaluation, Literature Review	Brand communication..	Lecturing and discussion
11	Presentation Evaluation	Corporate brand management.	Lecturing and discussion
12	Literature Review, Reading the related subject in the coursebook	Global brand management.	Lecturing and discussion
13	Presentation Evaluation, Literature Review	A brand renaissance: Brand which is under the effect of digital.	Lecturing and discussion
14	Literature Review, Reading the related subject in the coursebook	Marketing programme.	Lecturing and discussion
15	Presentation Evaluation, Literature Review, Reading the related subject in the coursebook	Case studies.	Lecturing and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-