| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY203 | BRAND MANAGEMENT STRATEGIES | 3 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Bati, U. (2013). Stratejik Marka Yonetimi, Istanbul:Brandage Publications |
| Cavusoglu, S. B. (2011). Marka Yonetimi ve Pazarlama Stratejileri,Istanbul:Nobel Publications |
| Islamoglu, A. H., Firat, D. (2011). Stratejik Marka Yonetimi, Istanbul:Beta Publications |
| Kapferer, J. (2012). The New Strategic Brand Managament, Koganpage |