BRAND MANAGEMENT STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY203 |
BRAND MANAGEMENT STRATEGIES |
3 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
This course aims to provide the students with the information about brand management by enabling them to discover the brand concept correctly. |
| Content: |
Contents of the course include the subjects such as concepts related to the brand, strategic brand management process and case studies. |