| 1 |
Related Section of Course Book-Presentation |
Introduction to communication, definition and characteristics of public relations. |
Lecture & Question and Answer & Discussion |
| 2 |
Related Section of Course Book-Presentation |
Development and basic principles of public relations. Developmental models of public relations. |
Lecture & Question and Answer & Discussion |
| 3 |
Related Section of Course Book-Presentation |
Relation of public relations with other disciplines (Advertising, Marketing). |
Lecture & Question and Answer & Discussion |
| 4 |
Related Section of Course Book-Presentation |
Informing the preparatory steps of a public relations campaign. Implementation stages of Public Relations. |
Lecture & Question and Answer & Discussion |
| 5 |
Related Section of Course Book-Presentation |
Evaluation of public relations campaign samples. |
Lecture & Question and Answer & Discussion |
| 6 |
Related Section of Course Book-Presentation |
Communication tools in public relations. Features of press bulletin and newsletter writing. |
Lecture & Question and Answer & Discussion |
| 7 |
Related Section of Course Book-Presentation |
Public relations and corporate communication applications. |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Related Section of Course Book-Presentation |
Public Relations and Sponsorship practices and case studies. |
Lecture & Question and Answer & Discussion,General Evaluation |
| 10 |
Related Section of Course Book-Presentation |
Crisis management and case studies on public relations. |
Lecture & Question and Answer & Discussion |
| 11 |
Related Section of Course Book-Presentation |
Public Relations Organization. |
Lecture & Question and Answer & Discussion |
| 12 |
Related Section of Course Book-Presentation |
The characteristics that the public relations specialist should have. |
Lecture & Question and Answer & Discussion |
| 13 |
Related Section of Course Book-Presentation |
Ethics in public relations. |
Lecture & Question and Answer & Discussion |
| 14 |
Related Section of Course Book-Presentation |
Press relations and communication with the press. |
Lecture & Question and Answer & Discussion |
| 15 |
Rewiew of Course |
General review and evaluation of the course. |
Lecture & Question and Answer & Discussion,General Evaluation |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |