INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY107	INTRODUCTION TO PUBLIC RELATIONS	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ZEYNEP BURCU ŞAHİN
Instructor(s) of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit:	The contents of the course include the subjects such as the definition of public relations and its historical development, concepts related to public relations, basic principles, functions and responsibilities of public relations, personal relationships, media relations and organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of Course Book-Presentation	Introduction to communication, definition and characteristics of public relations.	Lecture & Question and Answer & Discussion
2	Related Section of Course Book-Presentation	Development and basic principles of public relations. Developmental models of public relations.	Lecture & Question and Answer & Discussion
3	Related Section of Course Book-Presentation	Relation of public relations with other disciplines (Advertising, Marketing).	Lecture & Question and Answer & Discussion
4	Related Section of Course Book-Presentation	Informing the preparatory steps of a public relations campaign. Implementation stages of Public Relations.	Lecture & Question and Answer & Discussion
5	Related Section of Course Book-Presentation	Evaluation of public relations campaign samples.	Lecture & Question and Answer & Discussion
6	Related Section of Course Book-Presentation	Communication tools in public relations. Features of press bulletin and newsletter writing.	Lecture & Question and Answer & Discussion
7	Related Section of Course Book-Presentation	Public relations and corporate communication applications.	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Related Section of Course Book-Presentation	Public Relations and Sponsorship practices and case studies.	Lecture & Question and Answer & Discussion,General Evaluation
10	Related Section of Course Book-Presentation	Crisis management and case studies on public relations.	Lecture & Question and Answer & Discussion
11	Related Section of Course Book-Presentation	Public Relations Organization.	Lecture & Question and Answer & Discussion
12	Related Section of Course Book-Presentation	The characteristics that the public relations specialist should have.	Lecture & Question and Answer & Discussion
13	Related Section of Course Book-Presentation	Ethics in public relations.	Lecture & Question and Answer & Discussion
14	Related Section of Course Book-Presentation	Press relations and communication with the press.	Lecture & Question and Answer & Discussion
15	Rewiew of Course	General review and evaluation of the course.	Lecture & Question and Answer & Discussion,General Evaluation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Bulbul, A. (2004). Halkla Iliskiler, Gen. 2.bs., Ankara: Nobel Publications
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.						5
2	Compare current theories in the field and communication theories.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.				3
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.						5
2	Using field knowledge, identify and solve problems related to field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.		1
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.			2
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.		1
3	Designs a communication plan by taking responsibility in case of problems related to the field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.		1
2	Analyze and interpret the social and global impacts of issues related with communication.				3
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	3	6	18
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	4	11	44
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	10	10
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	8	8
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	152