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INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY107 INTRODUCTION TO PUBLIC RELATIONS 1 3 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.