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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM216 PRINCIPLES OF MARKETING 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Basic Marketing Concepts Lecture, examples
2 Reading Marketing Environment Lecture, examples
3 Reading Marketing Information Systems Lecture, examples
4 Reading Consumer Market and Consumer Behaviour Lecture, examples
5 Reading Industrial Markets and Industrial Buyer Behaviour Lecture, examples
6 Reading Customer Value, Satisfaction, Complaints, and Loyalty Lecture, examples
7 Reading Market Segmentation, Target Market Selection and Positioning Lecture, examples
8 Reading Product and Brand Decisions Lecture, examples
9 Reading Pricing and Pricing Decisions Lecture, examples
10 - MID-TERM EXAM -
11 Reading Distribution Decisions Lecture, examples
12 Reading Retail, Wholesale and Logistics Lecture, examples
13 Reading Promotion and Marketing Communication Lecture, examples
14 Reading Advertising, Public Relations, Personal Selling and Sales Promotion Lecture, examples
15 Reading Ethics in Marketing Lecture, examples
16 - FINAL EXAM -
17 - FINAL EXAM -