| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HYM216 | PRINCIPLES OF MARKETING | 4 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of this course is to enable students to master fundamental topics and concepts related to marketing. |
| Content: | Basic marketing concepts, the marketing environment, marketing information systems, consumer and industrial markets, value, satisfaction, grievance and loyalty, market segmentation, target market selection and positioning, marketing mix, and ethics in marketing. |