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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

STRATEGIC MANAGEMENT IN AIRLINES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM318 STRATEGIC MANAGEMENT IN AIRLINES 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Introduction to strategic management Lecture, Question and Answer, Discussion
2 Reading Basic concepts in strategic management: 1st chapter Lecture, Question and Answer, Discussion
3 Reading Basic concepts in strategic management: 2nd chapter Lecture, Question and Answer, Discussion
4 Reading Basic concepts in strategic management: 3rd chapter Lecture, Question and Answer, Discussion
5 Reading Airline Business Models: Full Servicers Lecture, Question and Answer, Discussion
6 Reading Airline Business Models: Low-cost transportation Lecture, Question and Answer, Discussion
7 Reading Airline Business Models: Hiring and Hybrid Airline Model Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 Reading Competitiveness Through Merger and Take-Over Strategies Lecture, Question and Answer, Discussion
10 Reading Airline Alliances: 1st chapter Lecture, Question and Answer, Discussion
11 Reading Airline Alliances: 2nd chapter Lecture, Question and Answer, Discussion
12 Reading Strategic Evaluation Lecture, Question and Answer, Discussion
13 Reading Strategic Evaluation Lecture, Question and Answer, Discussion
14 Reading Airline Companies' Characteristics and Trends: Impacts of technologic change Lecture, Question and Answer, Discussion
15 Reading Airline Companies' Characteristics and Trends: Quality of the airline goods Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -