| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HYM318 | STRATEGIC MANAGEMENT IN AIRLINES | 6 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to understand better the basic concepts of strategic management and to develop the competence of planning effective strategies for airlines in a competitive environment. |
| Content: | Contents of the course include the subjects such as Basic Concepts of Strategic Management, Airline Business Models, Competitiveness Through Merger and Take-Over Strategies, Airline Alliances, Airline Companies' Characteristics and Trends. |