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AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
AVM418	AIRLINE MARKETING	8	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the relevant chapter in the coursebook	Concepts of Marketing, Services and Markets for Airline Transportation Services	Lecture, Question and Answer, Discussion
2	Reading the relevant chapter in the coursebook	Marketing Circle in the Airline Sector	Lecture, Question and Answer, Discussion
3	Reading the relevant chapter in the coursebook	Competition Strategies for Airline Companies	Lecture, Question and Answer, Discussion
4	Reading the relevant chapter in the coursebook	Product and Brand Management in Airline Market	Lecture, Question and Answer, Discussion
5	Reading the relevant chapter in the coursebook	Product and Brand Management in Airline Market	Lecture, Question and Answer, Discussion
6	Reading the relevant chapter in the coursebook	Product and Brand Management in Airline Market	Lecture, Question and Answer, Discussion
7	Reading the relevant chapter in the coursebook	Pricing and Income Management in Airline Market	Lecture, Question and Answer, Discussion
8	-	MID-TERM EXAM	-
9	Reading the relevant chapter in the coursebook	Pricing and Income Management in Airline Market	Lecture, Question and Answer, Discussion
10	Reading the relevant chapter in the coursebook	Distribution in Airline Market	Lecture, Question and Answer, Discussion
11	Reading the relevant chapter in the coursebook	Promotion in Airline Market	Lecture, Question and Answer, Discussion
12	Reading the relevant chapter in the coursebook	Relational Marketing, Customer Value and Customer Loyalty in Airline Market	Lecture, Question and Answer, Discussion
13	Reading the relevant chapter in the coursebook	Relational Marketing, Customer Value and Customer Loyalty in Airline Market	Lecture, Question and Answer, Discussion
14	Reading the relevant chapter in the coursebook	Developments in Airline Transportation	Lecture, Question and Answer, Discussion
15	Reading the relevant chapter in the coursebook	Future of Airline Transportation	Lecture, Question and Answer, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-