AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| AVM418 |
AIRLINE MARKETING |
8 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the basic concepts related to marketing and airway marketing. |
| Explain the Internal and External Factors to be Considered in Creating Marketing Strategy. |
| Develop the links between Advertising, Promotion, Branding and Customer Loyalty. |
| Solve Various Marketing Problems in Various Airline Companies through Case Studies. |