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AIRLINE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
AVM418 AIRLINE MARKETING 8 3 3 7

Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
2
2
Explain the historical development process of Aviation Management.
2
3
Explain the historical development process of Aviation Management.
2
4
Explain the historical development process of Aviation Management.
2
5
Use computer programs related to Aviation Transportation.
0
6
Use computer programs related to Aviation Transportation.
0
7
Use computer programs related to Aviation Transportation.
0
8
Use computer programs related to Aviation Transportation.
0
9
Define basic concepts related with aviation management.
4
10
Define basic concepts related with aviation management.
4
11
Define basic concepts related with aviation management.
4
12
Define basic concepts related with aviation management.
4

KNOWLEDGE

Factual
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
4
2
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
4
3
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
4
4
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
4
5
Classify the relationship between the basic functions of the business and the interactions between these functions.
5
6
Classify the relationship between the basic functions of the business and the interactions between these functions.
5
7
Classify the relationship between the basic functions of the business and the interactions between these functions.
5
8
Classify the relationship between the basic functions of the business and the interactions between these functions.
5
9
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4
10
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4
11
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4
12
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4
13
Explain the concepts of entrepreneurship and innovation with the field.
5
14
Explain the concepts of entrepreneurship and innovation with the field.
5
15
Explain the concepts of entrepreneurship and innovation with the field.
5
16
Explain the concepts of entrepreneurship and innovation with the field.
5

SKILLS

Cognitive
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
4
2
Manage operational activities related to the airline.
4
3
Manage operational activities related to the airline.
4
4
Manage operational activities related to the airline.
4
5
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
5
6
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
5
7
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
5
8
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
5

SKILLS

Practical
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
4
2
Prepare written agreements with relevant institutions in accordance with the legislation.
4
3
Prepare written agreements with relevant institutions in accordance with the legislation.
4
4
Prepare written agreements with relevant institutions in accordance with the legislation.
4
5
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
6
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
7
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
8
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
9
Manage all phases from planning to implementation of aviation operations as a member of a team.
5
10
Manage all phases from planning to implementation of aviation operations as a member of a team.
5
11
Manage all phases from planning to implementation of aviation operations as a member of a team.
5
12
Manage all phases from planning to implementation of aviation operations as a member of a team.
5
13
Cooperate with stakeholders related to air transport.
4
14
Cooperate with stakeholders related to air transport.
4
15
Cooperate with stakeholders related to air transport.
4
16
Cooperate with stakeholders related to air transport.
4
17
Develop the modern techniques and tools necessary for applications related to the field.
4
18
Develop the modern techniques and tools necessary for applications related to the field.
4
19
Develop the modern techniques and tools necessary for applications related to the field.
4
20
Develop the modern techniques and tools necessary for applications related to the field.
4

OCCUPATIONAL

Autonomy & Responsibility
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
5
2
Execute a study in his/her field independently.
5
3
Execute a study in his/her field independently.
5
4
Execute a study in his/her field independently.
5
5
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4
6
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4
7
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4
8
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4

OCCUPATIONAL

Learning to Learn
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
5
2
Evaluate advanced knowledge and skills in his/her field with a critical approach.
5
3
Evaluate advanced knowledge and skills in his/her field with a critical approach.
5
4
Evaluate advanced knowledge and skills in his/her field with a critical approach.
5
5
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
3
6
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
3
7
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
3
8
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
3

OCCUPATIONAL

Communication & Social
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
5
2
Communicate with people and institutions related to the field in writing and verbally.
5
3
Communicate with people and institutions related to the field in writing and verbally.
5
4
Communicate with people and institutions related to the field in writing and verbally.
5
5
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
5
6
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
5
7
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
5
8
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
5
9
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
5
10
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
5
11
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
5
12
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
5

OCCUPATIONAL

Occupational and/or Vocational
Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
3
2
Manage airports and terminal operations efficiently using aviation and business information.
3
3
Manage airports and terminal operations efficiently using aviation and business information.
3
4
Manage airports and terminal operations efficiently using aviation and business information.
3