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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

E-BUSINESS AND E-COMMERCE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YBS212 E-BUSINESS AND E-COMMERCE 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction Lecture & Discussion & Practice
2 Literature Review Business, business environment and aim of business Lecture & Discussion & Practice
3 Literature Review Business sizes and development stages Lecture & Discussion & Practice
4 Literature Review Digital business Lecture & Discussion & Practice
5 Literature Review Basic functions of business-Management Lecture & Discussion & Practice
6 Literature Review Basic functions of business-digital marketing and market research Lecture & Discussion & Practice
7 Literature Review Consumer behavior Lecture & Discussion & Practice
8 Literature Review CRM and market segmentation Lecture & Discussion & Practice
9 Literature Review Product, brand and prizing Lecture & Discussion & Practice
10 - MID-TERM EXAM -
11 Literature Review Promotion Lecture & Discussion & Practice
12 Literature Review Distribution and logistics Lecture & Discussion & Practice
13 Literature Review E-commerce Lecture & Discussion & Practice
14 Literature Review, Presentation Social media Lecture & Discussion & Practice
15 Literature Review, Presentation Thrust, security and reliability Lecture & Discussion & Practice
16 - FINAL EXAM -
17 - FINAL EXAM -