1 |
- |
Introduction |
Lecture & Discussion & Practice |
2 |
Literature Review |
Business, business environment and aim of business |
Lecture & Discussion & Practice |
3 |
Literature Review |
Business sizes and development stages |
Lecture & Discussion & Practice |
4 |
Literature Review |
Digital business |
Lecture & Discussion & Practice |
5 |
Literature Review |
Basic functions of business-Management |
Lecture & Discussion & Practice |
6 |
Literature Review |
Basic functions of business-digital marketing and market research |
Lecture & Discussion & Practice |
7 |
Literature Review |
Consumer behavior |
Lecture & Discussion & Practice |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review |
CRM and market segmentation |
Lecture & Discussion & Practice |
10 |
Literature Review |
Product, brand and prizing |
Lecture & Discussion & Practice |
11 |
Literature Review |
Promotion |
Lecture & Discussion & Practice |
12 |
Literature Review |
Distribution and logistics |
Lecture & Discussion & Practice |
13 |
Literature Review |
E-commerce |
Lecture & Discussion & Practice |
14 |
Literature Review, Presentation |
Social media |
Lecture & Discussion & Practice |
15 |
Literature Review, Presentation |
Thrust, security and reliability |
Lecture & Discussion & Practice |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |