E-BUSINESS AND E-COMMERCE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YBS212	E-BUSINESS AND E-COMMERCE	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to examine new business concepts and applications in electronic commerce; to inform about internet marketing practices, market types, brand development, the impact of social media, business dynamics, internet marketing mix creation and marketing research process, to evaluate the empirical studies made in recent years.
Contents of the Course Unit:	Contents of the course include the subjects such as development of electronic commerce, stages of e-commerce, product classification on the Internet, digital marketing, mobile trade, e-logistics, marketing in Internet and e-business models.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Recognize e-commerce environment and its components.
Evaluate the subject and terminology within the process and management decisions.
Use JavaScript, CSS, ASP, XML software languages.
Predict the possible consequences of e-commerce.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture & Discussion & Practice
2	Literature Review	Business, business environment and aim of business	Lecture & Discussion & Practice
3	Literature Review	Business sizes and development stages	Lecture & Discussion & Practice
4	Literature Review	Digital business	Lecture & Discussion & Practice
5	Literature Review	Basic functions of business-Management	Lecture & Discussion & Practice
6	Literature Review	Basic functions of business-digital marketing and market research	Lecture & Discussion & Practice
7	Literature Review	Consumer behavior	Lecture & Discussion & Practice
8	-	MID-TERM EXAM	-
9	Literature Review	CRM and market segmentation	Lecture & Discussion & Practice
10	Literature Review	Product, brand and prizing	Lecture & Discussion & Practice
11	Literature Review	Promotion	Lecture & Discussion & Practice
12	Literature Review	Distribution and logistics	Lecture & Discussion & Practice
13	Literature Review	E-commerce	Lecture & Discussion & Practice
14	Literature Review, Presentation	Social media	Lecture & Discussion & Practice
15	Literature Review, Presentation	Thrust, security and reliability	Lecture & Discussion & Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kircova, I. (2008). Internette pazarlama. Beta Press.
Marangoz, M. (2014). Internette pazarlama. Beta Press.
Aksoy, R. (2009). Internet ortaminda pazarlama. Seckin Publications.
Ozmen, Ş. (2009). Ag ekonomisinde yeni ticaret yolu e-ticaret. Istanbul Bilgi Universitesi.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.					4
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Report the obtained data.				3
2	Prepare software and projects related with the field.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.					4
2	Analyze the work processes.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage projects as part of a team.					4
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.						5
2	Act the theoretical knowledge in real life with learning to learn approach.						5
3	Apply different methods and techniques with an innovative approach in his/her research.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.						5
2	Establish a healthy contact with colleagues					4
3	Share the analyzes and obtained results with colleagues.					4
4	Cooperate with colleagues at international level with the help of foreign language competency.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.				3
2	Participate the design of work processes and systems with full quality.						5
3	Cooperate with other employees for the continuation of sustainability in the profession.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	2	3	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	6	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	147