E-BUSINESS AND E-COMMERCE COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| YBS212 |
E-BUSINESS AND E-COMMERCE |
4 |
3 |
3 |
6 |
SOURCE MATERIALS & RECOMMENDED READING |
| Kircova, I. (2008). Internette pazarlama. Beta Press. |
| Marangoz, M. (2014). Internette pazarlama. Beta Press. |
| Aksoy, R. (2009). Internet ortaminda pazarlama. Seckin Publications. |
| Ozmen, Ş. (2009). Ag ekonomisinde yeni ticaret yolu e-ticaret. Istanbul Bilgi Universitesi. |