TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

COPYWRITING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI201 COPYWRITING 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography. Lecture, Discussion
2 Literature review Structure of the advertisement text. Basic writing principles and techniques Lecture, Discussion
3 Literature review Text and advertising text types Lecture, Discussion
4 Literature review Advertising copywriting in print media Lecture, Discussion
5 Literature review Advertising copywriting in print media and case study Lecture, Discussion
6 Literature review Advertising copywriting in television Lecture, Discussion
7 Literature review Advertising copywriting in television and case study Lecture, Discussion
8 Literature review Advertising copywriting on radio Lecture, Discussion
9 Literature review Advertising copywriting in radio and case study Lecture, Discussion
10 - MID-TERM EXAM -
11 Literature review Advertising copywriting in outdoor advertising Lecture, Discussion
12 Literature review Advertising copywriting in internet advertising and case study Lecture, Discussion
13 Literature review Advertising copywriting in internet advertising Lecture, Discussion
14 Literature review Text types and authorship according to media in public relations Lecture, Discussion
15 Literature review Text types, authorship and case studies according to the media in public relations Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -