| Content: |
The structure of text and advertising text, basic writing principles and techniques, text and advertising text types, advertising copywriting in print media, advertising copywriting in print media and case study, advertising copywriting in television. Advertising copywriting in television and case study, advertising copywriting in radio, advertising copywriting in radio and case study, advertising copywriting in outdoor advertising, advertising copywriting in internet advertising and case study, advertising copywriting in internet advertising, text types and authorship according to media in public relations and text types and authorship according to media in public relations, authorship and case study. |