| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI201 | COPYWRITING | 3 | 3 | 3 | 6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Explains the basic features that a text should have. |
| Explains the structural features of the text. |
| Discusses the persuasion models used in text writing. |
| Explains product positioning with copywriting knowledge. |
| Defines the intended target audience in the text. |
| The student interprets advertisement texts with his/her technical and theoretical knowledge. |