TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI203 MARKETING COMMUNICATION 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Introduction, general information about the course: Aim, Content, Application, Evaluation Explanation of the weekly course programme: Syllabus Bibliography Lecture, Discussion
2 Literature review Concepts and scopes of communication and marketing, definition of marketing communication, characteristics and elements of integrated marketing communication Lecture, Discussion
3 Literature review Integrated marketing communication Lecture, Discussion
4 Literature review Integrated marketing communication and strategic planning process Lecture, Discussion
5 Literature review Planning process of marketing communication Lecture, Discussion
6 Literature review Marketing communication and advertising Lecture, Discussion
7 Literature review Marketing communication and sales development Lecture, Discussion
8 - MID-TERM EXAM -
9 Literature review Marketing communication and public relations Lecture, Discussion
10 Literature review Marketing communication and sponsorship Lecture, Discussion
11 Literature review Marketing communication and personal selling method Lecture, Discussion
12 Literature review Marketing communication and internet marketing Lecture, Discussion
13 Literature review Marketing communication and direct marketing and exhibition Lecture, Discussion
14 Literature review Brand, brand value and positioning Lecture, Discussion
15 Literature review Brand, brand value and positioning Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -