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POSITIONING STRATEGIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI303	POSITIONING STRATEGIES IN ADVERTISING	5	3	3	8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction: Introduction of the course and weekly topics	Lecture, Question-answer method, Sample Ad Review
2	Reading a book chapter on the subject	The development process of advertising, advertising today	Lecture, Question-answer method, Sample Ad Review
3	Reading a book chapter on the subject	Ad types	Lecture, Question-answer method, Sample Ad Review
4	Reading a book chapter on the subject	Advertising channels	Lecture, Question-answer method, Sample Ad Review
5	Reading a book chapter on the subject	Advertising campaign process	Lecture, Question-answer method, Sample Ad Review
6	Reading a book chapter on the subject	Advertising campaign process	Lecture, Question-answer method, Sample Ad Review
7	Reading a book chapter on the subject	Introduction to positioning in advertising	Lecture, Question-answer method, Sample Ad Review
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	The importance of positioning in advertising	Lecture, Question-answer method, Sample Ad Review
10	Reading a book chapter on the subject	Positioning strategies in advertising (written media)	Lecture, Question-answer method, Sample Ad Review
11	Reading a book chapter on the subject	Positioning strategies in advertising (audiovisual media)	Lecture, Question-answer method, Sample Ad Review
12	Reading a book chapter on the subject	Positioning strategies in advertising (digital channels)	Lecture, Question-answer method, Sample Ad Review
13	Reading a book chapter on the subject	Positioning strategies in advertising (different media)	Lecture, Question-answer method, Sample Ad Review
14	Reading a book chapter on the subject	Examples of positioning strategies in advertising	Lecture, Question-answer method, Sample Ad Review
15	Reading a book chapter on the subject	Examples of positioning strategies in advertising	Lecture, Question-answer method, Sample Ad Review
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-