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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

POSITIONING STRATEGIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI303 POSITIONING STRATEGIES IN ADVERTISING 5 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading a book chapter on the subject Introduction: Introduction of the course and weekly topics Lecture, Question-answer method, Sample Ad Review
2 Reading a book chapter on the subject The development process of advertising, advertising today Lecture, Question-answer method, Sample Ad Review
3 Reading a book chapter on the subject Ad types Lecture, Question-answer method, Sample Ad Review
4 Reading a book chapter on the subject Advertising channels Lecture, Question-answer method, Sample Ad Review
5 Reading a book chapter on the subject Advertising campaign process Lecture, Question-answer method, Sample Ad Review
6 Reading a book chapter on the subject Advertising campaign process Lecture, Question-answer method, Sample Ad Review
7 Reading a book chapter on the subject Introduction to positioning in advertising Lecture, Question-answer method, Sample Ad Review
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject The importance of positioning in advertising Lecture, Question-answer method, Sample Ad Review
10 Reading a book chapter on the subject Positioning strategies in advertising (written media) Lecture, Question-answer method, Sample Ad Review
11 Reading a book chapter on the subject Positioning strategies in advertising (audiovisual media) Lecture, Question-answer method, Sample Ad Review
12 Reading a book chapter on the subject Positioning strategies in advertising (digital channels) Lecture, Question-answer method, Sample Ad Review
13 Reading a book chapter on the subject Positioning strategies in advertising (different media) Lecture, Question-answer method, Sample Ad Review
14 Reading a book chapter on the subject Examples of positioning strategies in advertising Lecture, Question-answer method, Sample Ad Review
15 Reading a book chapter on the subject Examples of positioning strategies in advertising Lecture, Question-answer method, Sample Ad Review
16 - FINAL EXAM -
17 - FINAL EXAM -