POSITIONING STRATEGIES IN ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI303	POSITIONING STRATEGIES IN ADVERTISING	5	3	3	8

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It explains advertising positioning strategies accurately, whenever desired, within the framework of basic concepts of communication.
Advertising positioning strategies classifications determine the required characteristics in terms of purpose, target, message, time and medium.
Explains the purposes of advertising to inform, persuade and remind.
Remembers at least 3 of the positioning strategies in advertising and associates these strategies with the program in question in an existing communication program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)