| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI303 | POSITIONING STRATEGIES IN ADVERTISING | 5 | 3 | 3 | 8 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of the course is to convey to the student information about how strategic advertising planning is carried out and the positioning strategies used in advertising. |
| Content: | Advertising management, the development process of advertising and advertising today, types of advertising, media, campaign process, introduction to positioning in advertising, the importance of positioning in advertising, positioning strategies in advertising (printed media, audio-visual media, digital media, different media) and examples of positioning strategies in advertising. constitutes the content of the course. |