| 1 |
Literature review |
ntroduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References |
Lecture, discussion |
| 2 |
Reading a book chapter on the subject |
Visual Communication and Design, design elements and design principles.
Visual communication and writing. Measures of meaning and perception. The relationship between visual communication and remembrance. |
Lecture, Question and answer method |
| 3 |
Examine visual examples on the subject |
Visual communication design and color. Application: Drawing and coloring in Illustrator. |
Lecture, Discussion, Project application |
| 4 |
Examine visual examples on the subject |
Principles of visual perception and Gestalt theory. Relationships between Figure-Background, balance, features of the image and the principle of correspondence of the symbolized forms and meanings of the elements. |
Lecture, Discussion, Project application |
| 5 |
Examine visual examples on the subject |
Gestalt theory and composition. Perceptual grouping, similar images, different images and their symbolization. |
Lecture, Discussion, Project application |
| 6 |
Examining visual examples and texts on the subject |
Text and graphic design. Graphic design principles. Application: Text and image, image masking function in Illustrator. |
Lecture, Discussion, Project application |
| 7 |
Examining visual examples and texts on the subject |
Text and graphic design. Graphic design principles. |
Lecture, Discussion, Project application |
| 8 |
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MID-TERM EXAM |
- |
| 9 |
Examining visual examples and texts on the subject |
Adobe Photoshop: Interface and tools: Decoupage tools, writing tools and layer concept. |
Lecture, Discussion, Project application |
| 10 |
Examine visual examples on the subject |
Color models: HSL model, additive and subtractive color models, digitization of colors. |
Lecture, Discussion, Project application |
| 11 |
Examine visual examples on the subject |
Application: Photoshop tools and commands. |
Lecture, Discussion, Project application |
| 12 |
Examine visual examples on the subject |
Advertising product examples: Poster design |
Team work |
| 13 |
Examine visual examples on the subject |
Advertising product examples |
Team work |
| 14 |
Examine visual examples on the subject |
Advertising product examples: Brochure design. |
Team work |
| 15 |
Examine visual examples on the subject |
Print advertising examples |
Team work |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |