| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI302 | CREATIVITY IN ADVERTISING II | 6 | 3 | 3 | 7 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of the course is to provide students with the skills they need to plan and implement creative processes of advertising using digital design programs (Adobe Photoshop and Adobe Illustrator). |
| Content: | The course covers visual design elements, design principles, visual perception principles and digital advertising application studies adhering to these principles. At the same time, information about the graphic and typographic elements used in these studies constitutes the content of this course. |