| Defines the elements and principles of design within the framework of visual communication and design concepts. |
| Makes inferences about which communication tools should be used by remembering the components of creative strategies and the characteristics of communication in advertising. |
| It defines the visual perception principles in previous advertising studies. |
| Applies advertising designs by adhering to graphic design principles and using Adobe Photoshop program. |
| Applies text, meaning and color rules in visual communication design in Adobe Illustrator. |
| Adobe Photoshop ve Adobe Illustrator programlarını görsel algılama ilkeleri doğrultusunda kullanır. |