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ADVERTISING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI202	ADVERTISING MANAGEMENT	4	3	3	6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject, Advertisement Review	Introduction Introduction of the Course, Sharing the Programme, Weekly Topic Sharing	Lecture, Question-answer method, Critical Advertisement Analysis
2	Reading a book chapter on the subject, Advertisement Review	Concept of Advertisement, Importance, Function and Types of Advertisement	Lecture, Question-answer method, Critical Advertisement Analysis
3	Reading a book chapter on the subject, Advertisement Review	Concept and Importance of Advertising Campaign	Lecture, Question-answer method, Critical Advertisement Analysis
4	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Situation Analysis and Swot Analysis	Lecture, Question-answer method, Critical Advertisement Analysis
5	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Market Segmentation Concept	Lecture, Question-answer method, Critical Advertisement Analysis
6	Reading a book chapter on the subject, Advertisement Review	Determination of Advertising Objectives: AIDA and DAGMAR Models	Lecture, Question-answer method, Critical Advertisement Analysis
7	Reading a book chapter on the subject, Advertisement Review	Creative Process of Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject, Advertisement Review	Consumer Behaviour and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
10	Reading a book chapter on the subject, Advertisement Review	Importance of Persuasion in Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
11	Reading a book chapter on the subject, Advertisement Review	Types of Rhetorical Evidence and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
12	Reading a book chapter on the subject, Advertisement Review	Political Advertisements and Types	Lecture, Question-answer method, Critical Advertisement Analysis
13	Reading a book chapter on the subject, Advertisement Review	Advertising and Branding	Lecture, Question-answer method, Critical Advertisement Analysis
14	Reading a book chapter on the subject, Advertisement Review	Importance of Advertising in Branding	Lecture, Question-answer method, Critical Advertisement Analysis
15	Reading a book chapter on the subject, Advertisement Review	General Evaluation and Summary	Lecture, Question-answer method, Critical Advertisement Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-