ADVERTISING MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI202	ADVERTISING MANAGEMENT	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to provide students with theoretical knowledge about advertising management and advertising campaign planning.
Contents of the Course Unit:	The concept of advertising, its characteristics, similarities and differences of advertising with public relations, marketing and propaganda, aims and objectives of advertising, functions, types, advertising and target audience, advertising media, advertising management process, strategies, media planning in advertising management, measurement and evaluation, effects of advertising management at individual and social levels, ethics and control in advertising, advertising law and legal regulations on advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Within the framework of the basic concepts related to advertising management, it accurately explains what it is at any time.
Determines the features that the advertisement should have from the advertising campaign planning process.
Explains advertising script writing and advertising campaign work.
Interprets and analyses sample advertising campaigns.
Explains the importance of ethical and legal elements in advertising management and compares the advertisement taking into account the ethical and legal context.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject, Advertisement Review	Introduction Introduction of the Course, Sharing the Programme, Weekly Topic Sharing	Lecture, Question-answer method, Critical Advertisement Analysis
2	Reading a book chapter on the subject, Advertisement Review	Concept of Advertisement, Importance, Function and Types of Advertisement	Lecture, Question-answer method, Critical Advertisement Analysis
3	Reading a book chapter on the subject, Advertisement Review	Concept and Importance of Advertising Campaign	Lecture, Question-answer method, Critical Advertisement Analysis
4	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Situation Analysis and Swot Analysis	Lecture, Question-answer method, Critical Advertisement Analysis
5	Reading a book chapter on the subject, Advertisement Review	Advertising Campaign Planning Process: Market Segmentation Concept	Lecture, Question-answer method, Critical Advertisement Analysis
6	Reading a book chapter on the subject, Advertisement Review	Determination of Advertising Objectives: AIDA and DAGMAR Models	Lecture, Question-answer method, Critical Advertisement Analysis
7	Reading a book chapter on the subject, Advertisement Review	Creative Process of Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject, Advertisement Review	Consumer Behaviour and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
10	Reading a book chapter on the subject, Advertisement Review	Importance of Persuasion in Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
11	Reading a book chapter on the subject, Advertisement Review	Types of Rhetorical Evidence and Advertising	Lecture, Question-answer method, Critical Advertisement Analysis
12	Reading a book chapter on the subject, Advertisement Review	Political Advertisements and Types	Lecture, Question-answer method, Critical Advertisement Analysis
13	Reading a book chapter on the subject, Advertisement Review	Advertising and Branding	Lecture, Question-answer method, Critical Advertisement Analysis
14	Reading a book chapter on the subject, Advertisement Review	Importance of Advertising in Branding	Lecture, Question-answer method, Critical Advertisement Analysis
15	Reading a book chapter on the subject, Advertisement Review	General Evaluation and Summary	Lecture, Question-answer method, Critical Advertisement Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sullivan, L.; Yaman, S.; Canan, G. (2018). Satan Reklam Yaratmak. MediaCat
Tosun, N. B.; Uraltaş, N. T.; Nas, A.; Özkaya, B.; Güdüm, S.; Ertürk, B.; Dönmez, M.; Çerçi, M.; Ülker, Y.; Cesur, D.; Varol, E.; Kiçir, İ. (2018). Reklam Yönetimi. Beta Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.					4
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.						5
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.				3
2	Shows that he/she understands the continuity of the learning need.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.				3
2	Communicates effectively with stakeholders in the professional field.				3
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.					4
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.					4
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.						5
4	Thinks critically about the organization / institution.						5
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	1	10	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	150