ADVERTISING MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI202	ADVERTISING MANAGEMENT	4	3	3	6

Objectives and Contents
Objectives:	The aim of the course is to provide students with theoretical knowledge about advertising management and advertising campaign planning.
Content:	The concept of advertising, its characteristics, similarities and differences of advertising with public relations, marketing and propaganda, aims and objectives of advertising, functions, types, advertising and target audience, advertising media, advertising management process, strategies, media planning in advertising management, measurement and evaluation, effects of advertising management at individual and social levels, ethics and control in advertising, advertising law and legal regulations on advertising constitute the content of this course.

Objectives and Contents

Objectives:

The aim of the course is to provide students with theoretical knowledge about advertising management and advertising campaign planning.

Content:

The concept of advertising, its characteristics, similarities and differences of advertising with public relations, marketing and propaganda, aims and objectives of advertising, functions, types, advertising and target audience, advertising media, advertising management process, strategies, media planning in advertising management, measurement and evaluation, effects of advertising management at individual and social levels, ethics and control in advertising, advertising law and legal regulations on advertising constitute the content of this course.