TR EN

ADVERTISING PSYCHOLOGY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI402	ADVERTISING PSYCHOLOGY	8	2	1	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction: General information about the course process; Introduction of the course and weekly topics	Lecture, Question and answer method
2	Reading a book chapter on the subject	Aristotle and Rhetoric, Gustave Le Bon's relationship with mass psychology and advertising	Lecture, Question and answer method
3	Reading a book chapter on the subject	Hedonism and action-reaction approach	Lecture, Question and answer method
4	Reading a book chapter on the subject	Personality theories and advertising (Freud)	Lecture, Question and answer method
5	Reading a book chapter on the subject	Personality theories and advertising (Adler)	Lecture, Question and answer method
6	Reading a book chapter on the subject	Personality theories and advertising (Jung)	Lecture, Question and answer method
7	Reading a book chapter on the subject	Personality theories and advertising (Berne, Horney, Erikson)	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Need theories and advertising (Maslow)	Lecture, Question and answer method
10	Reading a book chapter on the subject	Need theories and advertising (Alderfer, Heizberg, Murray)	Lecture, Question and answer method
11	Reading a book chapter on the subject	Need theories and advertising (McClelland, Atkinson)	Lecture, Question and answer method
12	Reading a book chapter on the subject	Value and expectation theories in mental theories and advertising (Wroom, Porter and Lawler, Locke, Adams)	Lecture, Question and answer method
13	Reading a book chapter on the subject	Balance and harmony theories in mental theories and advertising (Piaget, Heider, Festinger)	Lecture, Question and answer method
14	Reading a book chapter on the subject	Analysis of the relationship between advertising and psychology through examples	Lecture, Question and answer method
15	Reading a book chapter on the subject	Analysis of the relationship between advertising and psychology through examples	Lecture, Question and answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-