ADVERTISING PSYCHOLOGY COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
RTI402 |
ADVERTISING PSYCHOLOGY |
8 |
3 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Explains the relationship between advertising and psychology. |
She/he applies what she learned from personality theories to advertising.(dişil)
Bunu Google'da |
Discusses persuasion and attitude change. |
Compares sample advertising campaigns within the framework of basic personality theories, need theories and mental theories. |
Evaluates the role of need in creating advertising language according to need theories. |