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ADVERTISING PSYCHOLOGY COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI402 ADVERTISING PSYCHOLOGY 8 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains the relationship between advertising and psychology.
She/he applies what she learned from personality theories to advertising.(dişil) Bunu Google'da
Discusses persuasion and attitude change.
Compares sample advertising campaigns within the framework of basic personality theories, need theories and mental theories.
Evaluates the role of need in creating advertising language according to need theories.