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CREATIVITY IN ADVERTISING I COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI301	CREATIVITY IN ADVERTISING I	5	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Introduction, General information about the course: Purpose, Content, Application, Evaluation Explanation of the weekly course schedule: Syllabus References	Lecture, Question and answer method
2	Reading a book chapter on the subject	Advertising campaigns overview Advertising campaign process (research and situation analysis)	Lecture, Question and answer method
3	Examine examples on the subject	Advertising campaign process (planning and implementation)	Lecture, Question and answer method
4	Examine examples on the subject	Advertising campaign process (evaluation)	Lecture, Question and answer method
5	Reading a book chapter on the subject	Concepts of creativity and strategy in advertising	Lecture, Question and answer method
6	Reading a book chapter on the subject	Features of creativity in advertising	Lecture, Question and answer method
7	Examine examples on the subject	Reklamda yaratıcı stratejiler	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Concept of creative idea in advertising	Lecture, Question and answer method
10	Examine examples on the subject	Finding creative ideas in advertising	Lecture, Question and answer method
11	Examine examples on the subject	Creative idea process in advertising	Lecture, Question and answer method
12	Examine visual and textual examples on the subject	Use of metaphor in creativity in advertising	Lecture, Question and answer method
13	Examine visual examples on the subject	Examples of creative ideas in advertising campaigns	Lecture, Question and answer method
14	Examine visual and textual examples on the subject	Examples of creative ideas in advertising campaigns	Lecture, Question and answer method
15	Examine visual and textual examples on the subject	Examples of creative ideas in advertising campaigns	Lecture, Question and answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-