| Describes the creative strategy process in advertising. |
| Explains the concepts of competition analysis, target audience analysis, communication problem and communication target applied in campaign processes. |
| Etkili bir yaratıcı strateji geliştirerek bunu ikna teknikleri ile ilişkilendirir. |
| Analyzes advertising designs where creative strategies are applied. |
| It performs target audience analysis for trademarks and makes a common evaluation of all analyses. |
| Identifies the sources of strategic information (research and analysis) used in creative strategy |