CREATIVITY IN ADVERTISING I COURSE IDENTIFICATION AND APPLICATION INFORMATION

Has advanced knowledge in the field.

Uses the basic information in the field of Advertising in interdisciplinary studies.

Has the ability to transfer the knowledge of the field to employees and teammates.

Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.

Creates communication programs within the advertising campaign.

Conducts research and studies on subjects related to the field.

Takes responsibility in accordance with the project objectives as a project manager or participant.

Sets the purpose and target for the organization / institution.

Evaluates critically the acquired knowledge and skills.

Shows that he/she understands the continuity of the learning need.

Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.

Communicates effectively with stakeholders in the professional field.

Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.

Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.

Behaves in accordance with organization/institution, business and social ethical values.

Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.

Has the ability to encourage innovations.

Thinks critically about the organization / institution.

Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.