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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL MARKETING AND TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT211 DIGITAL MARKETING AND TRADE 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading and literature review Introduction to digital marketing Narration, discussion
2 Reading and literature review Digital Strategy and Planning Narration, discussion
3 Reading and literature review Website marketing tools Narration, discussion
4 Reading and literature review Digital content - websites, blogs, email, webinars, videos, podcasts, e-zines, PPC Advertisement Narration, discussion
5 Reading and literature review Social Media and Social Bookmarking - Facebook, Twitter, Pinterest, Instagram, YouTube and YouTube channels and emerging social media Narration, discussion
6 Reading and literature review Search Engine Marketing - What is it and how it works? Narration, discussion
7 Reading and literature review Measuring digital media performance Narration, discussion
8 - MID-TERM EXAM -
9 Reading and literature review E-commerce, T-commerce and M-commerce Narration, discussion
10 Reading and literature review Implementation of digital marketing plan Narration, discussion
11 Reading and literature review Web site design / development for digital marketing Narration, discussion
12 Reading and literature review Mastering Google - AdWords Advertising, Analytics and Applications Narration, discussion
13 Reading and literature review Digital Marketing Planning SOSTAC (Situation Analysis; Objectives; Strategy; Tactics; Action; Control) Narration, discussion
14 Reading and literature review Marketing and Internet Practice Session Narration, discussion
15 Reading and literature review General review Narration, discussion
16 - FINAL EXAM -
17 - FINAL EXAM -