| 1 |
Reading and literature review |
Introduction to digital marketing |
Narration, discussion |
| 2 |
Reading and literature review |
Digital Strategy and Planning |
Narration, discussion |
| 3 |
Reading and literature review |
Website marketing tools |
Narration, discussion |
| 4 |
Reading and literature review |
Digital content - websites, blogs, email, webinars, videos, podcasts, e-zines, PPC
Advertisement |
Narration, discussion |
| 5 |
Reading and literature review |
Social Media and Social Bookmarking - Facebook, Twitter, Pinterest, Instagram,
YouTube and YouTube channels and emerging social media |
Narration, discussion |
| 6 |
Reading and literature review |
Search Engine Marketing - What is it and how it works? |
Narration, discussion |
| 7 |
Reading and literature review |
Measuring digital media performance |
Narration, discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading and literature review |
E-commerce, T-commerce and M-commerce |
Narration, discussion |
| 10 |
Reading and literature review |
Implementation of digital marketing plan |
Narration, discussion |
| 11 |
Reading and literature review |
Web site design / development for digital marketing |
Narration, discussion |
| 12 |
Reading and literature review |
Mastering Google - AdWords Advertising, Analytics and Applications |
Narration, discussion |
| 13 |
Reading and literature review |
Digital Marketing Planning SOSTAC (Situation Analysis; Objectives; Strategy; Tactics; Action; Control) |
Narration, discussion |
| 14 |
Reading and literature review |
Marketing and Internet
Practice Session |
Narration, discussion |
| 15 |
Reading and literature review |
General review |
Narration, discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |