DIGITAL MARKETING AND TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UIT211 |
DIGITAL MARKETING AND TRADE |
3 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain the role and importance of digital marketing in a rapidly changing business environment (Bloom 2) |
| Define the basic aspects of digital marketing strategy (Bloom's 1). |
| Illustrate how the effectiveness of a digital marketing campaign can be measured. (Bloom's 3) |
| Demonstrate the marketing transactions in social media and other digital marketing tools. (Bloom 3) |