| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UIT211 | DIGITAL MARKETING AND TRADE | 3 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Kuş, O. (2016) İçerik Pazarlaması, İstanbul: Pales Yayınları |
| Ryan, Damian (2016) Dijital Pazarlama, İstanbul: İş Bankası Kültür Yayınları |
| Chaffey, D. & Ellis-Chadwick, F. (2012) Digital Marketing: Strategy, Implementation and Practice, (5th E.), London:Pearson |
| Tapp, A., Whitten, I., & Housden, M. (2013) Principles of Direct, Database and Digital Marketing.(5th E. ) London: Pearson. |