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DIGITAL MARKETING AND TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT211 DIGITAL MARKETING AND TRADE 3 3 3 6

Objectives and Contents

Objectives: The main objective of this course is to help students understand the role and importance of digital marketing in the rapidly changing business environment and to adapt marketing into work.
Content: The contents of the course include; digital strategy and planning, digital content, website marketing tools, e-commerce.