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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

BASIC MARKETING PRINCIPLES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBT215 BASIC MARKETING PRINCIPLES 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Introduction to Marketing -
2 - Evolution of Marketing and Marketing Philosophies -
3 - The Marketing Environment -
4 - Consumer Behavior -
5 - Marketing Research -
6 - Segmentation – Targeting – Positioning (STP) -
7 - Industrial (B2B) Markets -
8 - Marketing Mix: Product -
9 - Marketing Mix: Pricing -
10 - MID-TERM EXAM -
11 - Marketing Mix: Place (Distribution) -
12 - Marketing Mix: Promotion -
13 - Services Marketing: Extended Marketing Mix (7Ps) -
14 - International Marketing -
15 - Marketing Ethics, Social Responsibility, and Sustainability -
16 - FINAL EXAM -
17 - FINAL EXAM -