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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

BASIC MARKETING PRINCIPLES DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
IBT215 BASIC MARKETING PRINCIPLES 3 3 3 6

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 - Introduction to Marketing -
2 - Evolution of Marketing and Marketing Philosophies -
3 - The Marketing Environment -
4 - Consumer Behavior -
5 - Marketing Research -
6 - Segmentation – Targeting – Positioning (STP) -
7 - Industrial (B2B) Markets -
8 - Marketing Mix: Product -
9 - Marketing Mix: Pricing -
10 - ARA SINAV -
11 - Marketing Mix: Place (Distribution) -
12 - Marketing Mix: Promotion -
13 - Services Marketing: Extended Marketing Mix (7Ps) -
14 - International Marketing -
15 - Marketing Ethics, Social Responsibility, and Sustainability -
16 - FİNAL -
17 - FİNAL -