TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERNET ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT342 INTERNET ADVERTISING 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Consumer Tendencies Changing with the Development of Communication Technologies, New Marketing Methods Lecture & Question and Answer
2 Reading the related subject in the coursebook Structure and Components of New Media Systems Lecture & Question and Answer
3 Reading the related subject in the coursebook Integration of New Media Systems to Corporate Public Relations Strategy 1 Lecture & Question and Answer
4 Reading the related subject in the coursebook Integration of New Media Systems to Corporate Public Relations Strategy 2 Lecture & Question and Answer
5 Reading the related subject in the coursebook New Media: Permission-Based Marketing, Mobile Marketing and Search Engine Marketing Lecture & Question and Answer
6 Reading the related subject in the coursebook Experiential Marketing in New Media, Database Marketing and Relational Marketing Practices Lecture & Question and Answer
7 Reading the related subject in the coursebook Word of Mouth Marketing on Internet Lecture & Question and Answer
8 Reading the related subject in the coursebook Buzz Marketing Lecture & Question and Answer
9 Reading the related subject in the coursebook Viral Marketing, Viral Advertising Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Advergaming, In-Game Marketing Lecture & Question and Answer
12 Reading the related subject in the coursebook Advertisements in Social Networking Sites Lecture & Question and Answer
13 Reading the related subject in the coursebook Wikis, Comment and Evaluation Sites Lecture & Question and Answer
14 Reading the related subject in the coursebook Podcasting, Weblogging Lecture & Question and Answer
15 Reading the related subject in the coursebook Vlogging, Moblogging Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -